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![Artboard 1 copy.png](https://images.squarespace-cdn.com/content/v1/57aa8d5537c581cbe1aeb575/1638943657224-1STGFYLD5OUB1CJRDW4D/Artboard+1+copy.png)
![MEWArtboard 1 copy.png](https://images.squarespace-cdn.com/content/v1/57aa8d5537c581cbe1aeb575/1638943642724-OVTDLZRU4OFXKSU23VOQ/MEWArtboard+1+copy.png)
![Artboard+3.png](https://images.squarespace-cdn.com/content/v1/57aa8d5537c581cbe1aeb575/1638943665564-PA9VAT09VZV7JHSUUMA3/Artboard%2B3.png)
![FEWArtboard 1 copy.png](https://images.squarespace-cdn.com/content/v1/57aa8d5537c581cbe1aeb575/1638943663622-6L3Q3YI9UMBJGN7N8V7W/FEWArtboard+1+copy.png)
Agency: M&C Saatchi Melbourne
Client: Cricket Australia
A campaign style guide was created to launch the KFC Big Bash Finals for 2019/2020. Celebrating the finals being bigger with a new visual style to separate the two products, this helped us to promote a bigger branded experience than the previous year.