RACQ has launched a thought-provoking road safety campaign to raise awareness of the disproportionate number of men killed on the State’s roads.
Blooms for Blokes centres on the idea that men often receive flowers for the first time at their funeral.
The campaign was rolled out across Queensland, with flowers and cards available in RACQ stores and billboards emphasising the message.
Client
RACQ
Agency
CHE Proximity
Visual language
Logo, type colour, photography and graphic treatment
