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Jess Ramsey | Designer – Advertising, Branding & Graphic Design
Agency: M&C Saatchi Melbourne
Client: Lexus Australia
In partnership with Swinburne University of Technology's Centre for Astrophysics, Lexus encoded the sound of the new RC F, a 5.0L naturally aspirated V8, into a digitised waveform that was transmitted to extra-terrestrial lifeforms in deep space.
The message was then beamed towards Orion’s Belt, a callback to the original Men in Black movie.